As with many things, the devil is in the details. ActiveCampaign and Drip are two marketing automation platforms that are very similar in their offerings. Still, they are also different enough that it’s important to take a closer look at their features and capabilities if you’re trying to decide which one to use.
Both provide customizable workflows for email campaigns, lead scoring capabilities, and reporting tools. Both include multichannel automation capabilities.
So why should you choose one over the other?
Let’s look at some of their key differences in this article.
How Do Email Campaigns Benefit Businesses?
Email campaigns have many benefits for businesses. It is more cost-effective than other marketing methods and allows you to reach a large audience quickly. You can easily track the return on investment and make changes as needed with email.
One of the most important benefits of an email campaign is that it allows you to reach an audience that would otherwise be unreachable. In today’s world, people are constantly bombarded with advertising. They are also inundated with emails from their friends and family members asking them to donate money or buy something online.
With an effective email campaign, you can create a message that resonates with your target audience and delivers a call to action to encourage them to follow through on their purchase decision.
Email marketing campaigns should always provide value for the reader by providing them with information about how they can benefit from what you have to offer. With platforms like ActiveCampaign and Drip, the options to customize emails are limitless.
What Is Drip?
Drip is a marketing automation platform built for Ecommerce. It’s designed to help you stay in touch with your customers and keep them coming back, leading to more sales. It integrates with your store and lets you send emails, texts, or both at once.
You can also track valuable information like how many of your customers have opened each email or where they’ve clicked which is great information to have when trying to figure out what type of content they respond to best.
Drip’s features include:
- Sending personalized emails and texts based on customer behavior
- Integration with major shopping cart platforms, including Shopify, BigCommerce, Magento, Volusion, 3dcart, PrestaShop, and VirtueMart
- Automated drip campaigns that send out emails in a sequence based on events such as abandoned carts or free shipping offers
- Automatically adding new subscribers to your email list when they sign up for something like a newsletter or free shipping offer
What Is ActiveCampaign?
ActiveCampaign is a marketing automation platform for small businesses that makes it easy for you to create, send, and automate personalized campaigns at scale. It’s got everything you need to make your campaigns stand out and drive results.
ActiveCampaign helps you get closer to your customers by automating what used to be a time-consuming manual process. With features like email marketing automation, website message personalization, and list segmentation, you can use the platform to:
- Send targeted emails based on customer behavior or interests
- Add people to different email lists based on their actions or profile data
- Target website visitors with messages based on their location or interests
- Set up a series of automated emails to send when triggered by a specific action, like clicking a link in an email or visiting a specific page on your website.
ActiveCampaign vs. Drip: Comparison
Drip has more integrations than ActiveCampaign. If you’re planning to use other tools in your marketing stack, this could be a big deal for you.
Drip is cost-effective when you want to start small. Their starter plan is affordable, but not as affordable as ActiveCampaign.
ActiveCampaign has more advanced marketing automation features than Drip does (and more customizability). If your company needs something more powerful than Drip’s basic features, this might be important for you to consider before deciding on which platform is best for your business. For example, Drip’s starting plan offers unlimited email sends and email support. However, ActiveCampaign includes subscription forms, newsletters, drag & drop email builder, segmentation, and more.
Ease of Use
Drip is easy to use and their interface is clean and simple. If you’re not super technically inclined, this might be the platform for you.
ActiveCampaign’s interface is more complex than Drip’s. However, they offer a lot of training resources to help you get up to speed quickly.
Drip offers email and live chat support. Their customer support is responsive and helpful.
ActiveCampaign offers email, live chat, and phone support. They also have a large Knowledge Base with how-to articles and video tutorials.
While both services offer free trials, it’s important to note that pricing differs significantly between the two platforms. Drip charges $39 per month for its starter plan, while ActiveCampaign’s starter plan is $9 per month. For this price, Drip provides up to 2,500 email contacts and ActiveCampaigns provides up to 500 contacts.
In terms of features offered by both platforms, they are similar and will likely meet your needs if you use them properly. However, if you want more advanced features, then ActiveCampaign may better suit your needs because it has more advanced features than Drip does.
When choosing between these two popular marketing automation platforms, consider several things. These include list segmentation, automated workflows and features, pricing, and integrations. ActiveCampaign offers a bit more in every category than Drip, but ultimately it will come down to your particular situation and needs. Good luck with your decision!